“Colorimetry specialists strive in each edition to reflect the world we live in with each new annual shade. This 2023 will be marked by an intense color: a rose-tinged red that has received the elegant name of Viva Magenta. The tone will take the PANTONE 18-1750 reference and has been presented as a symbol of vitality, vigor and strength by the manufacturer of the color chart. It aims to be in communion with nature and is one of the most precious and brilliant dyes ever known.

Viva Magenta was chosen by an organization of 40 specialists from various professions. “They looked at trends in fashion, film, television, design, politics and world events to select the color that met current expectations.”